BrightPearl - Campaign Strategy, Deliverables
This campaign targeted founders and CEOs of fast-growing e-commerce companies, along with IT and Operations leads as secondary influencers. With a budget of CAD $125K, the goal was to position Brightpearl as the go-to ERP for scaling without chaos, emphasizing its 120 day implementation advantage over competitors usual 480 days. Creative assets leaned on relatable visuals of overwhelmed operators, clear to reinforce Brightpearl’s value proposition of seamless execution and stress-free scaling.